EL VATO
El Vato is UNIVERSO’s, first original scripted series. The story follows an aspiring singer as he navigates life in Los Angeles after landing a once-in-a-lifetime record deal and stars real-life regional Mexican artist, El Dasa.
The series premiered April of 2016 and the show marked the acting debut of regional Mexican artist, El Dasa. The promotional campaign for the series was tasked with generating awareness in both consumer and trade media as well as building a loyal fan base of El Vato viewers on our social channels.
ROLE: Coordinator, Communications & Talent Relations
45M+
Media impressions
$2.4M+
ad equivalency
1M+ followers
el vato facebook page
#elvato
trending on twitter
campaign content
“El Dasa’s inspirational, true-life story and all the fun that ensues on his rise to stardom should make ‘El Vato’ quite a ride for the network’s viewers,”
CAMPAIGN ELEMENTS
talent activation
Talent from the show was activated in the media, specifically targeting El Dasa’s existing fan base.
A loyal following was built on El Vato’s Facebook show page through weekly FB Live and social take overs from the cast.
MEDIA OUTREACH
250+ publications across broadcast, print, and digital in both English and Spanish featured news of the series premiere
