HOW WE MADE IT
The world’s most well-known restaurants give us an insider’s look at how they make their signature dishes. Because who doesn’t want to know what genius invented the Olive Garden breadsticks?! This social-first series allowed the Editorial & Social Media team at Uber Eats to create snackable content that offered high SEO value, while co-marketing the platform with valued enterprise partners.
Six episodes were produced and distributed via Facebook, Instagram In-Feed, IGTV, Twitter, and cross-promotion on the featured partner’s social channels. The series continues with national partners like Popeyes and Red Lobster participating in future episodes.
ROLE: Creator & Associate Producer, Social & Editorial Content
18M+
video views
11M+
engagements
15M+
IMPRESSIONS
$1.5M+
Revenue generated
campaign content
“How We Made It is the best thing since sliced bread on our socials. ”
campaign elements
Featured restaurants were strategically chosen around big moments (i.e. loaded potato skins for Super Bowl weekend), upcoming promotions, and fan love on social.
Targeted distribution on social with the featured partners cross-promoting the content on their own channels and engaging with the @UberEats handle.
Measurement and analysis of episode performance with recorded learnings to share with both enterprise teams and featured partners.
additional episodes
how it came to life on social — example (click for post)
IGTV
IG STORIES
