FIREFOX
The Internet is an incredible tool that allows us to do almost everything. But there’s a darker side we all experience. From harmful data collection practices to misinformation on social platforms, we often feel powerless to confront these issues. My goal at Firefox? Connect with audiences who are starting to become tech conscious and help them feel in control of their digital lives.
Through key insights, I identified original social and editorial content programs that demystified complex tech issues and provided value to our audience. These initiatives resulted in increased reach on our social channels, including Twitter, Instagram, and YouTube, while driving top of mind awareness for the Firefox brand and its suite of products.
Role: Content Manager, Social Marketing
10M
Social Impressions
500K +
ORGANIC VIDEO VIEWS
400K+
Blog sessions
ORIGINAL CONTENT PROGRAMS
From ideation to storyboarding and production, I developed three original content series titled: Data Detox, The Extremely Online Guide To, and Firefox Explains.
The Extremely Online Guide Ep 1: Staying Home — The world is a different place and the way we live, work and communicate has changed with it. We spoke to some of our Mozillians to explore the transitions t...
Data Detox Ep 3: Social Media — Can you even remember a world before selfies or memes? Social media has taken over our lives and, for better or worse, become an extension of who we are onli...
Firefox Explains Ep 4: Digital Activism — However you're called to activism, either by organizing or participating, you should take a few basic steps to protect your digital privacy: https://mzl.la/3...
ESPORTS PARTNERSHIP OVERVIEW
I spearheaded Firefox’s first-ever esports partnership with the Overwatch League’s (OWL) SF Shock team. Thereby targeting a new, younger tech conscious audience that cares about tech ethics and internet privacy. The partnership included branded content, social activation, and sponsorship of the OWL tournament during the 2020 season.
Firefox and the SF Shock are giving you full access to what a matchday in the life looks like for the Overwatch League Champion, Stage 2 Champion, World Cup ...
