UNPACKED
Unpacked is a docu-series that follows the emotional journey of immigrant chefs on the Eats platform. Featuring commentary from experts in the food space, the series highlights stories filled with resilience, family, and the one thing that breaks barriers: food. This series was Eats’ first deep-dive into long-form episodic content that humanized the chefs on the platform.
We sought out to increase discoverability of new cuisine types and raise positive sentiment among niche communities that often feel ignored by the mainstream. Nine episodes were produced and distributed via Facebook, Instagram, and a dedicated landing page generating millions of views and positive engagement.
ROLE: Associate Producer, Social & Editorial Content
20M+
Video views
10M+
Engagements
50M+
Impressions
$9M+
Revenue generated
CAMPAIGN CONTENT
“This is an amazing piece showcasing why immigration and diversity in our country is important!”
campaign elements
Commentary from award-winning food experts from The Splendid Table, The New York Times, and more!
Exclusive partnership with @Tastemade to distribute select episodes on their social channels.
Amplification and targeted distribution on social. Media pick up led to $25M in Earned Media Value.
ADDITIONAL EPISODES
