UNIVERSO RELAUNCH
On Sunday, Feb. 1st the cable network formerly knows as mun2 re-branded as UNIVERSO, an elevated cable channel for Latinx millennials in the US. The channel launched with the exclusive telecast of Super Bowl XLIX for the first time in Spanish and included a mix of sports, entertainment, and lifestyle content.
NBCUniversal saw an opportunity to tap into the channel’s growing audience and evolve the brand into a modern cable network re-named UNIVERSO. The marketing and communications team was tasked with raising brand awareness, generating excitement, and driving viewership for day of launch.
ROLE: Coordinator, Communications & Talent Relations
1.1M+
viewership
300m+
media impressions
$200K+
ad value
Winner: Best ad campaign for a network
Campaign Content
CAMPAIGN ELEMENTS
talent activation
Leading up to the day of launch, talent was leveraged to promote the exclusive Super Bowl telecast.
events
Events and promotional stunts were planned around launch date to generate excitement around premiere.
in the news
More than 200 publications across broadcast, print, and digital channels featured news of UNIVERSO’s debut.
measurement
Analysis and measurement of results was reported to executive leadership.
